Shopify DTC store
Estimate Shopify order margin with payment fees, third-party transaction fees, plan and app allocations, shipping, CAC, and return loss in one model.
Rules updated
2026-07-09
Access verified: 2026-07-09
Defaults are editable assumptions. Adjust them to your category, plan, invoices, and logistics contracts.
Revenue = selling price + shipping charged to the buyer.
Payment fee = revenue × card processing rate + fixed payment fee. Third-party transaction fee is estimated as a percentage of revenue.
Monthly plan, app, support, and tool costs can be allocated per order. Target price is solved from fixed costs and variable rates.
Shopify Payments, third-party gateways, international cards, currency conversion, and tax handling vary by country, plan, and payment method.
DTC profit is often most sensitive to CAC and returns. Recheck the funnel when ad cost exceeds 25% of selling price.
Use the rate shown in your Shopify admin for the plan, market, and payment method you actually use. Defaults are editable planning assumptions.
Divide monthly fixed tools, plan, and app costs by expected monthly orders, then enter that per-order allocation in the plan/app field.
It can model one order at a time. For subscriptions, use average order value, expected payment fee, retention assumptions, and allocated acquisition cost.
This tool is for business planning and education only. It is not financial, tax, legal, or marketplace compliance advice. Platform fees, promotions, logistics, taxes, refunds, payment processing, statement adjustments, and exchange rates change. Use official dashboards, settlement reports, advisors, and contracts as the source of truth.