Shopify DTC store
Rules updated: Jul 27, 2026Access verified: Jul 9, 2026Enter payment, shipping, CAC, and return costs to see order margin and target price.
Match your statements and contracts; results update instantly.
Revenue = selling price + shipping charged to the buyer.
Payment fee = revenue × card processing rate + fixed payment fee. Third-party transaction fee is estimated as a percentage of revenue.
Monthly plan, app, support, and tool costs can be allocated per order. Target price is solved from fixed costs and variable rates.
Shopify Payments, third-party gateways, international cards, currency conversion, and tax handling vary by country, plan, and payment method.
DTC profit is often most sensitive to CAC and returns. Recheck the funnel when ad cost exceeds 25% of selling price.
DTC profit is rarely determined by one platform fee. CAC, payment routing, shipping, and returns interact, so each scenario isolates a decision the store can act on.
These are planning stress tests built from the page's editable defaults, not platform quotes. Replace them with data for the same SKU, shop, country, and settlement period.
Scenario 1
Build the baseline from payment, ad, shipping, and order data for the same month so denominators match.
Scenario 2
Divide attributable ad spend by converted orders, then use profit rather than revenue to judge scaling room.
Scenario 3
When using an external gateway, record Shopify's additional transaction charge separately from processor fees.
Scenario 4
If shipping and returns worsen together, compare the target-price gap with conversion impact before raising price or changing the free-shipping threshold.
Use the rate shown in your Shopify admin for the plan, market, and payment method you actually use. Defaults are editable planning assumptions.
Divide monthly fixed tools, plan, and app costs by expected monthly orders, then enter that per-order allocation in the plan/app field.
It can model one order at a time. For subscriptions, use average order value, expected payment fee, retention assumptions, and allocated acquisition cost.
Seller guide
Calculate Shopify order profit after payment fees, transaction fees, plan and app allocation, shipping, CAC, and returns.
Read the fee and profit guideThis tool is for business planning and education only. It is not financial, tax, legal, or marketplace compliance advice. Platform fees, promotions, logistics, taxes, refunds, payment processing, statement adjustments, and exchange rates change. Use official dashboards, settlement reports, advisors, and contracts as the source of truth.