Etsy marketplace
Rules updated: Jul 13, 2026Access verified: Jul 13, 2026Enter item, payment, Offsite Ads, and shipping costs to see order profit and break-even price.
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Revenue = selling price + shipping charged to the buyer.
Etsy transaction fee, payment processing, and offsite ads are estimated as percentages of revenue. Listing fee is modeled as a per-order fixed allocation.
Target price uses fixed costs and variable rates to compare repricing or free-shipping decisions.
Payment processing fees vary by seller country or region. Defaults are editable US planning assumptions.
Offsite ads eligibility and the 12% or 15% tier depend on shop sales and Etsy rules. Adjust the rate to your case.
Separate listing charges, revenue-based fees, and actual fulfillment costs before comparing organic, Offsite Ads, and free-shipping orders. The payment default is an editable US planning example that must be reconciled with the seller-country table and shop statements.
| Fee | Example assumption | How to use it |
|---|---|---|
| Listing fee | $0.20 per listing or renewal | Use actual listing, auto-renew sold, and multi-quantity charges from the Payment account to build a per-order allocation. |
| Transaction fee | 6.5% of order revenue | Item price, buyer-paid shipping, and gift wrapping charges are part of the official fee base. |
| Payment processing | 3% + $0.25 | This is a US planning assumption; replace both inputs with the current rate for the payment bank-account country. |
| Offsite Ads | 0%, 12%, or 15% | Use 0 for a non-attributed order; otherwise use the shop's current tier and account for the official per-order cap. |
| Shipping | Buyer charge vs carrier cost | Buyer-paid shipping raises revenue and fee bases; always enter the actual carrier cost separately. |
| Return loss | Order revenue × expected return rate | Use shop history and unrecovered costs instead of a generic industry average. |
For a $48 item, $5 buyer-paid shipping, $15 product cost, $6.20 shipping cost, $3 advertising, a 6.5% transaction fee, the US processing assumption of 3% + $0.25, 12% Offsite Ads, and 2% return loss, the model estimates about $15.00 net profit and a 28.3% net margin.
Etsy fee policy describes transaction fees on listing price plus amounts charged for shipping and gift wrapping. This model treats item price plus buyer-paid shipping as revenue.
The listing fee is easiest to model as a per-listing fixed cost. Edit it if a listing sells multiple units or renewal behavior changes your allocation.
Set the offsite ads rate to 0 when it does not apply. Keep 12% or 15% only if that matches your shop's current rule.
Seller guide
Compare Etsy Offsite Ads at 12% or 15%, transaction fees on shipping, seller-country payment processing, and order profit.
Read the fee and profit guideThis tool is for business planning and education only. It is not financial, tax, legal, or marketplace compliance advice. Platform fees, promotions, logistics, taxes, refunds, payment processing, statement adjustments, and exchange rates change. Use official dashboards, settlement reports, advisors, and contracts as the source of truth.