Boutique DTC Shopify
Estimez la marge d'une commande Shopify en combinant paiement, frais de transaction tiers, allocations plan/app, livraison, CAC et retours.
Règles mises à jour
2026-07-09
Accès vérifié: 2026-07-09
Les valeurs par défaut sont modifiables. Ajustez-les selon votre catégorie, vos factures et vos contrats logistiques.
Revenue = selling price + shipping charged to the buyer.
Payment fee = revenue × card processing rate + fixed payment fee. Third-party transaction fee is estimated as a percentage of revenue.
Monthly plan, app, support, and tool costs can be allocated per order. Target price is solved from fixed costs and variable rates.
Shopify Payments, third-party gateways, international cards, currency conversion, and tax handling vary by country, plan, and payment method.
DTC profit is often most sensitive to CAC and returns. Recheck the funnel when ad cost exceeds 25% of selling price.
Use the rate shown in your Shopify admin for the plan, market, and payment method you actually use. Defaults are editable planning assumptions.
Divide monthly fixed tools, plan, and app costs by expected monthly orders, then enter that per-order allocation in the plan/app field.
It can model one order at a time. For subscriptions, use average order value, expected payment fee, retention assumptions, and allocated acquisition cost.
Cet outil sert uniquement à la planification commerciale et à l'apprentissage. Il ne constitue pas un conseil financier, fiscal, juridique ou de conformité plateforme.